At some point or one other, you’ve possible checked out your footage and thought:

“Man, it would be nice to have footage of XYZ”

“B-roll like that would be cool, but it’s too tricky for us to shoot”

“I discovered this awesome clip on iStock, ought to I spend the money on it?”

Well, just such as you, I have had those self same thoughts.

As a videographer, b-roll is a vital a part of any video project. You must always be on the lookout for nice footage and even work them into your scripts if necessary.

Thing is, even with cautious planning, you would possibly miss great moments. As much as you attempt to get everything happening, you’ll miss things and you’ll give you great ideas too late.

So, what do you do?

Well, there are two options. One: exit and shoot the footage you missed the primary time. However, this might cause projects to be pushed back because it takes further time.

Alternatively, you can use what we call “Stock Footage.” This is footage that has been professionally shot and is available for buy by means of quite a few completely different online sites.

In this article, we’re going to talk about the pros and cons of stock footage. I’ll explain how it might help your movies and the advantages of using it; I can even cowl the disadvantages of cinematic stock footage footage and how it can harm your videos.

The Benefits of Skilled Stock Footage

Stock footage is a great option to have. It can really assist inform your story better and allow you to fill within the gaps of your video projects. In general, they’re always high high quality, and when time is of the essence, it just would possibly save the day.

You Can Higher Tell the Story

For example, let’s say you’re shooting an interview with certainly one of your subject material experts. In the interview, they point out something about teamwork or collaboration within the work environment.

If it’s a serious point to the message, you’ll want to highlight that. Nonetheless, you both forgot to shoot this clip, or you couldn’t get the suitable folks in place. Nevertheless, it’s an essential a part of your story. Enter stock footage.

This state of affairs is definitely rectified because you possibly can search on sites like Adobe Stock, Videohive, or Shutterstock amongst others for clips of people collaborating in an office. These sites mean you can buy and license stock footage, which you can use in any of your movies moving forward as long as your license is as much as date.

Footage is High High quality and Professional

With regards to choosing stock videos, you possibly can easily search clips that match the resolution of your project. Most stock footage sites advertise two types of resolution: 1920×1080 or 4K.

With 4K footage on the rise, this is a nice option to have. Not only are you going to get a chunk of footage that matches your project, however it is going to be perfectly composed, well lit, and stable. This is a stage of professionalism that may make your videos stand out and depart folks saying wow.

This may also permit you to be more creative. If you’re a newer videographer and lack the abilities to get your shot, this might be the answer.

Nonetheless, as you’ll read beneath, as a videographer that is attempting to change into better, it is best to try to get the b-roll you need first. Not solely will you get better over time, additionally, you will begin to think and see pictures earlier than you want them.

It’s A Time Saver

There isn’t a argument that buying footage is a huge time saver. It’s simply accessible, and if you understand the settings you want, it is straightforward to find.

There can be times which you could’t get on the market and shoot the clips you need. Chances are you’ll be too caught up in an edit, or have one other project arising and it is just not going to happen.

With stock footage, you’ll have an option to get a shot that you simply need and be versatile along with your time.

The Drawbacks of utilizing Stock Footage

As with anything, there are professionals and cons too. Stock footage isn’t any different. It may possibly’t be used in every state of affairs and sometimes it’s just not feasible to make use of it.

It Can Be Costly

Most instances, with high-quality footage comes a high worth tag. The footage (that’s value shopping for) shouldn’t be low-cost and can add up in a short time, especially if you’re using 4K footage.

For this reason alone, we have a tendency to make use of stock footage very rarely. In many cases, teams with a restricted funds must use stock footage sparingly.

With this being stated, you might be paying for among the highest quality, most professional looking footage out there. These clips had been shot with multiple member crews and thousands of dollars in equipment.

Keep in mind: it’s always about telling a better story and enhancing the viewer’s experience. If this is a method so that you can do this, consider if the value must be an issue.

It Can Look Impersonal

With the quantity of video content popping out nowadays, you might want to be showing your customers and prospects the ins-and-outs of your business.

This can turn into very hard to do in case you are utilizing stock footage for b-roll. It could actually look impersonal and have a inflexible feeling of being staged.

When it comes down to selecting footage, you wish to choose something that you possibly can recreate in your online business environment.

As a side note: remember that you need to create a healthy video culture. If you use your workers in b-roll, they have a sense of pride and pleasure, which in flip makes them more willing to help with future projects.