It’s no coincidence that Premier League teams invest a lot time and money in Asian territories through the preseason. Asia gives an enormous market for the Premier League product and has emerged as an invaluable income stream for EPL sides.
But why has Asia grow to be such a scorching bed for Premier League fervour?
Why are we now not stunned to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing “Ossie’s Dream” just as they would on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all of the words, all of the harmonies and even the nuances within the nuances of “You’ll Never Walk Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are key reasons why the English game has found such favour among Asian markets. Initially, it’s a case of timing, and secondly, it is the intrinsic worth of the product.
It’s a relationship that Japan As we speak has described as “decades within the making” and the site suggests that British football is so well-liked primarily because it was the first European soccer to be broadforged frequently in Asia.
Before Europe’s different leagues had even begun to think about expanding their exposure to markets beyond the native, ITV and 일본야구중계 BBC were already selling the English game and broadcasting British football in Asia.
Thus, the Premier League was the primary major European division to really be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, the nature of English top-flight contests have appealed to the casual sports fan. While a few of Europe’s other leagues might come across as staid, clinical or dispassionate, the British game has built its fame upon the livid, dramatic and exciting contests that furnish its league.
It is a product virtually completely designed for consummation, appreciation and the subsequent retention of curiosity and support.
The Scale of the Affection
Initially, it is very important make clear the pretty obvious undeniable fact that it isn’t just in Asia that the Premier League is a gigantic vehicle. According to Danny Lee of the South China Morning Post, over 70 p.c of the 2.1 billion soccer fans on this planet observe the Premier League making it, substantially, essentially the most seen home competitors among the international public.
With regard to Asia, it is perhaps best to let the numbers explain the EPL’s recognition and to convey just how sizeable the continent’s market is.
For the 2010-11 Premier League season, the UK had an in-dwelling viewers of 629 million—this compares with a combined 361 million in North and South America mixed, 761 million in the rest of Europe, and 879 million in Africa and the Middle East.
Spectacular numbers, but that’s utterly dwarfed by the viewers tuned in from Asia; offering an in-house viewers of 1,300 million meant that the continent supplied 32.5 p.c of the Premier League’s public for the ten-eleven season, in line with Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the previous 18 months, demonstrating the large role that Asia plays within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the form of curiosity that the house market can’t even begin to match with.
The will to witness the spectacle of Premier League was once once more evident through the latest Barclays Asia Trophy. Despite the fact that the latest British and Irish Lions’ rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies noticed the Hong Kong Stadium packed to the rafters.